Trust in User-Generated Information on Social Media during Crises: An Elaboration Likelihood Perspective
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چکیده
Social media are increasingly being used as a source of information during crises such as natural disasters and civil unrests. Nevertheless, there have been concerns about the quality and truthfulness of user-generated information. This study seeks to understand how users form trust in information on social media. Based on the elaboration likelihood model and the motivation, opportunity, and ability framework, this study proposes and empirically tests a model that identifies the information processing routes through which users develop trust, and the factors influencing the use of the routes. Findings from a survey of Twitter users seeking information about the Fukushima Daiichi nuclear crisis indicate that personal relevance and level of anxiety moderate individuals’ use of information processing routes. This study extends the theorization of trust in user-generated information. The findings also suggest practical approaches for managing social media during crises.
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Trust in User-Generated Information on Social Media during Crises: An Elaboration Likelihood Perspective
Social media are increasingly being used as a source of information during crises such as natural disasters and civil unrests. Nevertheless, there have been concerns about the quality and truthfulness of user-generated information. This study seeks to understand how users form trust in information on social media. Based on the elaboration likelihood model and the motivation, opportunity, and ab...
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